Community & Events Summary

I create community and event programs that turn customers into brand advocates, and long-term partners. Whether launching a digital community from scratch or leading a live summits with senior stakeholders, I design experiences that deliver value.... to the customer and the business.

My approach blends strategy and execution: I align with CS, Product, and Marketing to define clear goals, map out engagement journeys, and repurpose every event or interaction into long-tail content and pipeline influence. From webinar series and user groups to in-person dinners and learning sessions, I specialize in building connection, driving adoption, and telling customer-first experiences that scale.

Stats & Wins

• 👥 800+ members joined AbsenceSoft’s first customer community within 4 months of launch

• 🎯 95% post-event CSAT — driven by high-quality content and curated attendee experiences

• 💰 10+ expansion MQLs generated per product-focused event through strategic targeting and follow-up

• 📖 4 new customer stories sourced directly through community and event engagement

• 🏛️ 40+ HR team members attended a flagship summit, opening upsell and advocacy conversations

• 📊 Custom internal dashboards built for real-time visibility into RSVP, engagement, and post-event outcomes

• 💬 90% of community questions answered within 24 hours via peer and CSM support — fostering trust and adoption